FORMAVISION is a creative studio that delivers original design work and engaging experiences internationally through a curated community of designers, fine artists, and creative producers. Founded in 2001 by creative director and artist Sebastien Leon, Formavision searches to tap into the cultural relevancy of brand philosophy, mission and strategy to create a platform for conversation, inspiration and exchange.
Sebastien Leon, Founder & Creative Director
Evolving over the past fifteen years from a marketing executive to a designer and artist, Sebastien brings a unique perspective to story-telling, and is able to naturally translate clients' visions into an imaginative and meaningful universe. Sebastien received an MBA from Bocconi University in Milan in 1997 and began his career as a marketing executive for Armani in Madrid and for Chanel in New York. Responding to his creative drive, he established "The Point," a project space showcasing multimedia installations, which gradually morphed into his curating and experiential agency studio: Formavision.
Sebastien was described by Advertising Age as "the man who has set a foothold at the intersection of art and marketing" and by I.D. as "the impresario behind some of the most intriguing brand extensions in recent memory." In 2007, German publisher Gestalten internationally released his first book, "Remastered," for which he invited fifty-five artists to reinterpret Masters' paintings. Sebastien regularly lectures about the culture of commerce (Harvard School of Design and MBA) and judges international design competitions (Gensler and AIGA awards). His work has been featured in the New York Times, the Wall Street Journal, Libération, Corriere Della Sera, Frame Magazine, Wallpaper etc.