GEMFIELDS

GEOCHROM
Miami Beach
Sculpture & Painting Commission, Exhibition Design, Production

The exhibition plays on how we see color, for it is impossible for our eyes to simultaneously detect pure green and pure red: it is one or the other. The installation graduates from red to green, creating the ultimate contrast. Geochrom - “geo” (the earth) and “chrom” (colors) - explores the geological structure of emeralds and rubies with two paintings inspired by geology, two large glass pendants pierced by with LED tubes, and a sound sculpture.

Gemfields’ director of marketing and communications, Emily Dungey, comments: “Gemfields is partnering with the fashion and art worlds, opening up new audiences to consider colored gemstones and the stories involved in their discovery at Gemfields’ mines in Mozambique and Zambia. The collaboration with Sébastien Léon of Formavision is a perfect example of this. His study into the depths of gemstone color provides a fascinating take on these marvels of nature.”


 
 

Behind the scene
• Official partnership with Design Miami
• Partnership with Whitewall media: main feature on website and social media with daily updates; cover of the “Whitewaller”, the Design Miami and Art Basel Miami leading partner guide.
• Video documentary about the project featured on site, on Gemfields’ website, and on Whitewall.
• VIP event during the fair opening reception.
• Participation of the artist to the fair’s design conference as a guest speaker