French duo Marithé + François Girbaud are early visionaries of fashion design, rethinking shape, function, revolutionizing techniques and treating communication campaigns as provocative political comments on our society. The Construkt Series celebrates the decade-long tradition of fashion and fabric innovations of the successful French duo, through quarterly releases of limited-edition design objects created by some of today's best product designers and offered for sale at their New York flagship store, in Soho.

Behind the scene

• Quarterly exhibitions at flagship store in the presence of the artists and François Girbaud
• Limited-edition sculptures available online and at flagship store
• Limited-edition fashion items for each exhibition, available at flagship store
• Large-scale window graphics designed for each collection
• Events for each sculpture collection release, with average attendance of 500 guests from the press and creative community
• Video interviews of each artist featured both online and in-store
• Micro-site featuring the works of the artists

Formavision was commissioned to design and build the New York showroom of Marithé + François, keeping in mind the raw energy of the Parisian brand. To convey this feeling, we shot an empty Haussmannian apartment in Paris, and printed the walls at real scale in the brand’s New York showroom. We completed the design concept by building a French parquet floor, and by adding a selection of vintage design items, and paintings by young French contemporary artist.