AUDEMARS PIGUET

ROYAL OAK 40-YEAR WORLDWIDE EXHIBITION / NEW YORK, PARIS, MILAN, SINGAPORE, GENEVA, BEIJING, SINGAPORE

Invited by Audemars Piguet to curate and design the 40-year anniversary exhibition of the Royal Oak watch, Formavision curated and designed a traveling exhibition using design, photography, music and video to showcase one hundred exceptional timepieces and underscore the Manufacture's heritage and craft. In addition to sound sculptures by Sebastien Leon, Formavision brought along video artist Davide Quayola and photographer Dan Holdsworth to contribute to the exhibition's vision by each producing work about the origins of Audemars Piguet.

The core of the exhibition was made to resemble a fragmented mineral rock typically found in the Vallée de Joux in the Swiss Jura and symbolizing Audemars Piguet. The angular and multi-faceted exterior of each of the fragments and its dark reflective metal surface inspired by the geometric Royal Oak design created a natural contrast with the wooden interior which reflects Audemars Piguet’s long tradition and humble origins.

The Royal Oak 40-year anniversary tour toured from New York (Park Avenue Armory) to Paris (Palais de Tokyo), Milan (Palazzo della Triennale), Beijing (UCCA), Geneva (Arena) and Singapore (the abandoned Tanjong Pagar train station). 


 

ART BASEL SPECIAL PROJECT / STRANDBEEST: THE DREAM MACHINES OF THEO JANSEN/ MIAMI

As part of the official Art Basel Miami Beach 2014 global partnership program, Formavision was commissioned to design the exhibition Strandbeest, the Dream Machines of Theo Jansen, presented by Audemars Piguet and the Peabody Essex Museum (PEM).

From a week, a clutch of Strandbeests, each with unique characteristics and histories, inhabited a prominent stretch of the beach in Miami Beach. Daily, visitors were able to meet Jansen as he led his larger-than-life, wind-powered creatures in demonstrations along the beach. An accompanying installation featured Jansen’s newest Strandbeests, including the 42-foot-long Animaris Suspendisse, as well as a reproduction of Theo Jansen’s workshop on the beach and an exhibition of Lena Herzog’s photographs of the Strandbeests.


 

ART BASEL VIP LOUNGE / BASEL, HONG KONG, MIAMI

As Audemars Piguet became one of the recurring official worldwide sponsors of Art Basel, Formavision was retained to design its original presence in the VIP lounge of the fair. Using the language developed for the 40-years anniversary exhibition, we adapted our scenography for each specific location.