New York, Paris, Milan, Singapore, Geneva, Beijing, Hong Kong, Basel, Miami
Invited by Audemars Piguet to curate and design the 40-year anniversary exhibition of the Royal Oak watch, Formavision designed and curated a traveling exhibition using design, photography, music and video to showcase one hundred exceptional timepieces and underscore the Manufacture's heritage and craft. In addition to sound sculptures by Sebastien Leon, Formavision brought along video artist Davide Quayola and photographer Dan Holdsworth to contribute to the exhibition's vision by each producing work about the origins of Audemars Piguet.
The core of the exhibition was made to resemble a fragmented mineral rock typically found in the Vallée de Joux in the Swiss Jura and symbolizing Audemars Piguet. The angular and multi-faceted exterior of each of the fragments and its dark reflective metal surface inspired by the geometric Royal Oak design created a natural contrast with the wooden interior which reflects Audemars Piguet’s long tradition and humble origins.
The Royal Oak 40-year anniversary tour was developed and orchestrated in collaboration with MA3 Agency and toured from New York (Park Avenue Armory) to Paris (Palais de Tokyo), Milan (Palazzo della Triennale), Beijing (UCCA), Geneva (Arena) and Singapore (the abandoned Tanjong Pagar train station). It continued its journey to Art Basel Hong Kong, Basel and Miami in 2013 as part of the official Art Basel fairs.
Commissioned by MA3 Agency