DoCoMo mushrooms ("Docomodake"), a family of mascots in the likeness of mushrooms and one of Japan's leading pop cartoon characters, are set to become the nation's best-tasting mascots following our art exhibition, entitled "How to Cook Docomodake."
The unlikely company mascots were introduced in 2005 when NTT DoCoMo launched a service allowing unused monthly time to be carried over or shared among family members. The mushroom family was conceived to emphasize that DoCoMo was the only mobile operator offering the service, because in Japanese dake means both "only" and "mushroom."
Today the smiling mascots have literally mushroomed into ubiquitous symbols of happiness. Docomodake appear everywhere in Japan, used widely as mobile phone accessories, phone-game and picture-book heroes, stuffed toys and much more. Soon a Doomodake Nintendo game will be released.
A total of sixteen up-and-coming Japanese painters, fashion designers, illustrators and artists have been invited to express their interpretations of mushroom cuisine. Among the participants are Matsui Erina. Kentaro Kobuke, Akino Kondoh, Anrealage, Chidoriya+Ichihara, Houran Yokoyama, Imaitoonz, Kiyoshi Kuroda, Kyotaro, Mikiko Minewaki, Mustone, Naoki Honjo, Rika Eguchi, Risa Fukui, Theatre Products and Taku Anekawa.
Commissioned by Dentsu